One Way Couture is an affordable luxury clothing brand founded upon John 14:6 “I am the way, the truth, and the life;” which owner and CEO Sharon Smith says was given to her in a dream. Founded in 2020, Sharon believes the brand embraces the internal true beauty of women through Class, Elegance, and Sophistication. We, as a team, encapsulate the same beliefs that our fashion represents & reflect a woman’s inner beauty. The connected tribe here at OWC believes that once a woman taps into her inner beauty, the magic of confidence will reveal itself- as she embraces the idea of “I Am” in her own way, her own truth, and in the fullness of her amazing life. We are One Way Couture! 

Our Brand

Our customers are the soul of everything we do. One Way Couture caters to women of all ages who believe there is no such thing as “too late.” And know that chasing your dreams does not have an age limit. We believe our fashion brand represents the “I Am” woman; strong, sophisticated, confident, and classy. Elegant, ambitious, fun-loving, and stylish but with an affordable price tag making it accessible at every financial level. We celebrate women who dare to dream, step out on faith, take the lead, embrace their strength, and empower one another on the journey to becoming their best versions of themselves. Join our movement of inclusivity, authenticity, and inner beauty. We are One Way Couture!


The One Way Couture brand encourages women to step boldly into the awareness of their fullest potential. With its “I Am” inspired pieces, One Way Couture (OWC) customers enjoy the power and the freedom to make a bold statement confidently. Committed to quality fashion, One Way Couture is dedicated to making women of all ages, sizes, and backgrounds feel unapologetically strong and fulfilling of their higher purpose. Trendy and sassy, yet elegant and sophisticated, One Way Couture helps women find a perfect balance in their diverse communities.  


“I am the way, the truth, and the life.” (John 14:6) One Way Couture understands the complexities of the female experience and encourages women to strive for individuality, and empowerment. Harness the power of feeling good in affordable luxury clothing designed to embolden women to go from ordinary to extraordinary in their own unique and original way.